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      <image:title>Signature Beauty Group - “Perhaps the mission of an artist is to interpret beauty to people - the beauty within themselves.”</image:title>
      <image:caption>- Langston Hughes</image:caption>
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      <image:caption>Very excited to have partnered with Male Activeware for this summer's new line. Read Post →</image:caption>
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      <image:caption>Very excited to have partnered with Male Activeware for this summers new line. Read Post →</image:caption>
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      <image:caption>Open for bookings for 2017, and I'm unbelievably grateful for any opportunities. Get In Touch →</image:caption>
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      <image:caption>Thank you to my dear friend Erica Gonzalez for my new headshots. Ready for 2017! View Gallery →</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ea70efa70aadd4ee9336824/1588012279518/03-31-20-04-01-06_Best%2BFriends.jpg</image:loc>
      <image:title>Latest News - Prep Your Skin...It will Thank You! - Your skin prep bff’s… Water Elixer &amp; Water Oil</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ea710c0bf26194b3871effd/1588012199697/03-31-20-03-39-42_Sexapeel.jpg</image:loc>
      <image:title>Latest News - Prep Your Skin...It will Thank You! - The BEST exfoliant…SEXAPEEL key to flawless skin prep!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.signaturebeautygroup.com/latest-news/our-favorite-beauty-trends-and-some-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-11</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5eb30a0bd349496d76a01a13/1588791832709/Untitled+%283%29.jpg</image:loc>
      <image:title>Latest News - Trendy or Iconic? - Jess: I grew up with Clueless on repeat and asking my stylist for “The Rachel.”</image:title>
      <image:caption>What I miss about the 90’s…I think that everyone just embraced style and who they were. We watched the trends and personalized them to our own selves. I remember watching Britney wear a school girl uniform in her first video and instantly, our school uniforms were “cool!” But after that video, we did roll them up a little shorter ;)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5eb96e483c50017294426a9a/1589210719312/80%27s.png</image:loc>
      <image:title>Latest News - Trendy or Iconic? - Chris: I could not get my bangs high enough or my makeup “glam” enough!</image:title>
      <image:caption>What I miss about the 80’s…Wishing that I was a part of the Brat Pack. I could relate so much to those movies and the characters. Sixteen Candles, St. Elmo’s Fire and The Breakfast Club will live on as some of the most nostalgic films for me and I will escape to the 80’s every time I watch them!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.signaturebeautygroup.com/latest-news/trends-turned-timeless</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-13</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ebade33da0a483fc758879e/1589304900487/Untitled+%283%29.png</image:loc>
      <image:title>Latest News - Trends Turned Timeless - Cat Eye (Winged) Eyeliner</image:title>
      <image:caption>This iconic trend started in the 50's and has made an appearance every decade since. Long live this very flattering technique!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ebadf491f0d33307a06065c/1589305179868/Untitled+%284%29.png</image:loc>
      <image:title>Latest News - Trends Turned Timeless - Smokey Eye</image:title>
      <image:caption>Just about every eye shape looks amazing in a version of the smokey eye, as it can be adapted to suit nearly every style preference. This stand-out started gaining popularity in the 1920's and is still going strong 100 years later.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ebaeb9bad2c4f3dd515b227/1589308342265/Untitled+%285%29.png</image:loc>
      <image:title>Latest News - Trends Turned Timeless - Hollywood Waves</image:title>
      <image:caption>Now referred to as “Old Hollywood Glam Waves” this curled style has remained popular from the late 1930’s to now. Being an ideal style for medium to long hair lengths, this classic look isn’t going anywhere.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ebaf4dffe32d81b7cb486e4/1589310710043/Untitled+%286%29.png</image:loc>
      <image:title>Latest News - Trends Turned Timeless - The Ponytail</image:title>
      <image:caption>Whether high, low, messy, sleek, this style is always a yes! The Ponytail is quite possibly the simplest style to dress up or down. Also, entire trends have been based around this style…think, Scrunchies (which are also back btw)!!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ebafe60fca1a508e85401a8/1589313129159/gwen+1.jpg</image:loc>
      <image:title>Latest News - Trends Turned Timeless - Red Lip &amp; Straight Sleek Hair</image:title>
      <image:caption>There might not be any makeup look that has stood the test of time like the red lip. Its a power move to wear a red lipstick. Putting that iconic shade on immediately makes you feel confident, full of life, and powerful. There is a shade of red that suits every skin tone and every makeup enthusiast should own their perfect red lip. Straight Sleek Hair has been welcome in every era. Whether you have a bob or even waist-length hair, opting for a straight look will always channel your inner fashion icons. Alone, these two trends create powerhouse looks…but put them together and you have an iconic vibe that will always be in style.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.signaturebeautygroup.com/latest-news/todays-trends-we-love</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ebea9d49be2a1083b55f21d/1589553628263/Untitled+%2812%29.png</image:loc>
      <image:title>Latest News - Today's Trends We Love! - Lip Oils</image:title>
      <image:caption>We love that you can easily achieve the soft stained lip trend with products that won’t break the bank! These are two of our favorite go-to options. L’OREAL Tinted Lip Oil can be found at Ulta or even Target. Clarins Lip Comfort Oil is a great option that feels like a splurge but is less than $30!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ebd6e54a655e62504dd1997/1589472870415/Untitled+%2810%29.png</image:loc>
      <image:title>Latest News - Today's Trends We Love! - Pearl Hair Clips</image:title>
      <image:caption>While the custom Karl Lagerfeld Chanel clip would boast a price tag of almost $1,000…This pearl barrette is easy to find and simple to wear!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ebd6fa75aff806ad808bf57/1589473201788/Untitled+%2811%29.png</image:loc>
      <image:title>Latest News - Today's Trends We Love! - Pearl Hair Tie</image:title>
      <image:caption>This classic Chanel CC Pearl Hair Tie is still available on their website for $375 if you’re up for a splurge. This dupe is sold as a set and a simple search on etsy, you will have plenty of options!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ebd6a78c948f2507a3e65ee/1589472590034/Untitled+%289%29.png</image:loc>
      <image:title>Latest News - Today's Trends We Love!</image:title>
      <image:caption>In 2019, the “most instagrammed” hair accessory was a pearl hair clip donning the iconic name, Chanel. While a Chanel pearl hair accessory would cost you anywhere from $375-$1,200…I am loving how this trend has taken off and now you can find your own unique piece thanks to affordable dupes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ebd5f08b55e391cf30bdd0f/1589469025796/Untitled+%288%29.png</image:loc>
      <image:title>Latest News - Today's Trends We Love!</image:title>
      <image:caption>From braided, to sleek to that “Bubble Pony,” this style can be paired with jeans, a cocktail dress or even red carpet events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ebea2ae2a0902713b11c0b3/1589551814843/image+%282%29.png</image:loc>
      <image:title>Latest News - Today's Trends We Love!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ebd5fbe1e94674986367860/1589469244491/Untitled+%287%29.png</image:loc>
      <image:title>Latest News - Today's Trends We Love!</image:title>
      <image:caption>This half-up pony style is everywhere! It is the perfect style for short hair or long locks. Love that this is flexible with straight to curly hair.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ebea89af43dd1250f771db3/1589553341683/image+%283%29.png</image:loc>
      <image:title>Latest News - Today's Trends We Love!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.signaturebeautygroup.com/latest-news/going-naked</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-10</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee113663edec60f54526550/1591808918379/AMBIENT+LIGHTING+BRONZER.jpg</image:loc>
      <image:title>Latest News - Going Naked... - AMBIENT™ LIGHTING BRONZER by HOURGLASS</image:title>
      <image:caption>Fuses AMBIENT™ LIGHTING POWDER with bronze pigments to add depth and dimension for a natural, sun-kissed glow. The sheer, airy formula sweeps on softly for a healthy-looking, radiant finish. Fun Fact:: Chris’s fave shade is Luminous Bronze Light!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee0ef50bfd3473520756b92/1591803658468/Best%2BCurl%2BCream</image:loc>
      <image:title>Latest News - Going Naked... - Wavy &amp; Curly Hair</image:title>
      <image:caption>Easily activate and define curls while hydrating hair. Moroccanoil® Curl Defining Cream is an argan oil-infused curl definer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee0fd699e54345ce137c116/1591803268675/Amika+Deep+Waver</image:loc>
      <image:title>Latest News - Going Naked... - Perfect or Create</image:title>
      <image:caption>Whether you have waves or always wanted waves, the Amika: High Tide Deep Waver, is quite possibly the easiest tool to use! No experience needed, trust me!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee101be824e633c7603a12a/1591804371693/Healthy+Air+Dry+Mousse.jpg</image:loc>
      <image:title>Latest News - Going Naked... - Healthy Air Dry Mousse</image:title>
      <image:caption>is a lightweight, non-aerosol air drying mousse that helps tame hair and prevent frizz. It provides an easy, no heat necessary, tousled look, and is ideal for enhancing natural texture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee10047c78bb95989aef5aa/1591804128362/Gold+Lust+Nourishing+Hair+Oil.jpg</image:loc>
      <image:title>Latest News - Going Naked... - Gold Lust Nourishing Hair Oil by Oribe</image:title>
      <image:caption>marie claire describes is best…Dubbed liquid gold (and rightfully so), this hair oil is infused with extracts like sandalwood, jasmine, and edelweiss flower, which work to deeply condition and repair damaged and brittle strands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee116f281366b4c3c3c9f8c/1591809804764/Glossier+Tinted+Gloss.jpg</image:loc>
      <image:title>Latest News - Going Naked... - Glossier. Tinted Gloss</image:title>
      <image:caption>Vitamin E and Jojoba Oil keep lips cushiony soft and moisturized. The red gives the perfect subtle tint.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee0f03ecfcd8f037901f044/1591802353286/izzy1.jpeg</image:loc>
      <image:title>Latest News - Going Naked...</image:title>
      <image:caption>Photographer- Jeremiah Fry with Light in Motion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee1073df0622805071d2f18/1591805778451/koh-gen-do-aqua-foundation.jpg</image:loc>
      <image:title>Latest News - Going Naked...</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee1075e37fa1c2085a518c4/1591806143673/Charlotte+Tilbury+Flawless+Filter.jpg</image:loc>
      <image:title>Latest News - Going Naked...</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee1032861a95e06c8564656/1591804851569/let%27s+talk+makeup.jpg</image:loc>
      <image:title>Latest News - Going Naked...</image:title>
      <image:caption>“The naked face begins and ends with amazing skin. The only other accessories are some lashes and a great glossy lip!” - Chris</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee117da486a0824d4ae0b34/1591810022783/lights+camera+lashes+mascara.jpg</image:loc>
      <image:title>Latest News - Going Naked... - lights, camera, lashes™ 4-in-1 mascara by tarte</image:title>
      <image:caption>Straight lashes? This baby instantly lifts &amp; curls, volumizes &amp; lengthens. Ultra-black pigment delivers darker, defined lashes. 360° magniLASH wand for an instant lash lift:shorter bristles add intense volumelonger bristles give instant curl. Hitting the pool or beach…try lights, camera, splashes™ waterproof mascara</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee1148fb3c6091c250bae56/1591809176952/Heatwave+Luminous+Bronzer+Flower.jpg</image:loc>
      <image:title>Latest News - Going Naked... - HEATWAVE LUMINOUS BRONZER by FLOWER BEAUTY</image:title>
      <image:caption>Sunkissed Skin, Luminous Finish This is similar to the HOURGLASS product…but it’s a fave of ours in the “Beauty Saver” category! Afterall, when you want #allthethings sometimes it is nice to find wallet-friendly options!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee0fa6af99b063e4c9d155f/1591807467575/let%27s+talk+beauty.jpg</image:loc>
      <image:title>Latest News - Going Naked...</image:title>
      <image:caption>“I love to challenge clients to step out of their comfort zone and try something new with their hair. Products today, have made it easier than ever to try a look you’ve long admired on others. My best advice is; try, try, try. TRY new tools and products. Let’s challenge ourselves to get out of that daily rut…you know, the one we call, “routine.” - Jess</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.signaturebeautygroup.com/latest-news/a-new-girl-code</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-11</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ee0f9f136cda341478376d5/1591800588671/Know+your+Hair+Type</image:loc>
      <image:title>Latest News - A New Girl Code... - Hair Code</image:title>
      <image:caption>We all know “Girl Code”…But did your know your hair has a code? That code defines the shape of the hair strand. First step in knowing what products to try, is knowing your hair code!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5f329e9b1e326042cbf8b285/1597152930160/hair+code+pic2.jpg</image:loc>
      <image:title>Latest News - A New Girl Code...</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.signaturebeautygroup.com/latest-news/links-you-wont-want-to-miss-trust-us-on-this</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-24</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef249278dcc2a09499293ea/1592936807789/IMG_2037.JPG</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Ordinary Hyaluronic Acid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef249f7182def2bbb5f3989/1592936969654/IMG_2048.JPG</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Jergens Natural Glow Moisturizer -Color Medium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef24d321703e25727e325fd/1592937792900/dior1.jpg</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Dior Forever Skin Correct Concealer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef24aa8c490504568a1adf8/1592937147510/revision.jpeg</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Revision Sunscreen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef24e9ebf76fb1e008b4de4/1592938147620/glossier.jpg</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Glossier Cloud Paint (color Storm)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef24e0bd53c8e411b6858da/1592937999861/IMG_2042.JPG</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Charlottle Tilbury Hollywood Flawless Filter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef24b67d3d76e3cbca7eecf/1592937324400/tarte.jpg</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Tarte Powder Sunscreen (beauty save option)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef24bc9c02ec610aaa4a524/1592937426309/IMG_2039.JPG</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Loreal Infallible 24 hr Fresh Wear (beauty save option)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef24d822b7c5e05ba585fe1/1592937868575/IMG_2044.JPG</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Fenty Cream Bronzer (Butta Biscuit)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef24dc1cbb0e444d3bb7897/1592937937888/IMG_2043.JPG</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - RMS Living Luminizer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef35ff8b172486d24940fb8/1593008134507/devan.jpg</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Dr. Devan Szczepanski</image:title>
      <image:caption>DS Family Medicine FB: Follow Here Watch on FB LIVE: Live your best! With Dr. S Friday’s @ Noon CST Beauty by: SBG (makeup by Chris, hair by Jess) Photographer: Heidi Bowers Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef24da8a05b37281e31b206/1592937902790/IMG_2045.JPG</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Tom Ford Shade and Illuminate (intensity 1)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef24a205908954b14858790/1592937000350/IMG_2033.JPG</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Elta Md Tinted Sunscreen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef24d5a2b7c5e05ba58559a/1592937825948/IMG_2041.JPG</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Maybelline Age Rewind Concealer (beauty save option)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d4de2705d0bef0001243db4/t/5ef24af3189d2975a5c92dda/1592937219791/IMG_2036.JPG</image:loc>
      <image:title>Latest News - Links You Won't Want to Miss... (trust us on this!) - Color Science Powder</image:title>
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    <image:image>
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